“Your Buyer Opened A Case Against You”
These aren’t words I like to see in the header of an email.
Usually, someone hasn’t received their vintage T-shirt (thanks USPS) or their tee arrived damaged (thanks again, USPS). Things happen. What can I do? Quite simply, I handle it as politely and as professionally as I can.
On this day, I quickly reviewed the case and found the buyer hadn’t changed his mailing address when ordering his vintage tee. It had been sent back to my P.O. box. The email was wrought with panic: “Definitely need this by Saturday!” it said.
This wasn’t the first time a buyer needed something urgently. However, Saturday was less than 48 hours away so I’d have to get it out quickly. Vintage tee in hand, I rushed to the post office a little before 4 p.m. and got it sent out with expedited shipping. It was almost a guarantee to get there on Saturday.
I messaged the buyer to let him know all was well and his package was on its way.
This was the item:
In my business, I get thrills from a number of things. Finding valuable tees in unexpected places is one. Giving old T-shirts new life is another. Getting a handsome return on an investment is a monetary thrill. But making someones day is priceless.
This is the message I received back from my new friend Patrick:
“Chris — what an awesome, comforting response. U r dealing with a 75 year old IT novice. I am blown away by ur response, chris. cannot thank u enough. This is a brothers four tee. U r probably too young to know of them, but they are my all time favorite group, and my grandkids know all their songs. We are going to a brothers four concert on sunday, and they were going to sign and present this tee to my granddaughter. U literally saved the day, Chris!! So very refreshing to deal w/folks like u!!
I don’t why, but good customer service is rare. However, I pride myself on it. I’ve lived my whole life around the Golden Rule: “Do unto others as you would have them do unto you.” By taking the extra steps to ensure Patrick’s vintage T-shirt got to him on time, I literally “saved the day”. I gotta say, that’s an unforgettable thrill.
Patrick kept me up-to-date and gave me a little more background once the tee got to him in time for the concert:
Hi, Chris. Some background– at a prior concert, one of the brothers four– Mike Mccoy– took a liking to my grandson, who knows all the words to all their songs. During the concert, grandson Luca was singing along in his usual animated fashion. The bros 4 noticed this, and wanted to make a guitar for my grandson. Since they are a vintage folk group from the 50’s– 60’s, it was highly unusual for one so young to know their music. So, Mike Mccoy wanted to make and present this guitar to Luca. That blew us away, but we did not want my granddaughter, Magda, left out. Hence, my quest for the T-shirt. Everyone, esp. the bros 4, were blown away by the shirt. So, Chris, many many many thanx for ur considerable part in making this happen!
The great thing about selling vintage tees is that the buyer often has an emotional connection to the shirt. I hardly ever get to know what that connection is, however. In this case, because of the care I put into it, I got to hear a wonderful and heartwarming story of a simple T-shirt literally bringing people together.
When I started this little vintage T-shirt company three years ago, I did it with a goal to show love in what I did. I know that sounds silly when talking about selling old T-shirts, but it’s true. What I’ve come to see is the love in every emotional connection with a T-shirt. The buyer “loves this band” or “loved that TV show” or “loved this brand when they were a kid”, etc. So I treat every package with love and as if it’s going to someone like Patrick every single time.